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AMSOIL, Inc. Building
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National Trade
Publication
Praises AMSOIL!
LNG
Publishing Company, Inc.
In the March 2003 issue of
Lubes 'n' Greases,
Automotive Editor David McFall wrote an
in-depth article on the subject of extended oil drain intervals and
touted AMSOIL as a safe, cost-effective and environmentally preferred
choice. He praised AMSOIL for their commitment to excellence and labeled
AMSOIL "unshackled"
for never conforming to industry norms and standards.
Compare AMSOIL to Mobil 1,
Pennzoil, Quaker State, Castrol and more!
AMSOIL 10W-30 Motor Oil and ten
competing oils were subjected to a series of tests. AMSOIL
outperformed all the competitors in nearly every test! See the
impressive test results!
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About the Owner
 During his 25 years as a jet fighter pilot, Al Amatuzio
(hence the name "AMSOIL"), recognized synthetic's
ability to stand up to the demanding operating conditions and temperature
extremes jet engines encounter. He realized that cars, trucks and other
internal combustion engines could benefit from the same protection that
synthetic lubricants provided to the engines of the jets he flew.
In the mid-1960’s, Al Amatuzio began his
quest to develop a synthetic motor oil for cars, trucks,
and other internal combustion engines. After an intense
period of research and development, he assembled a team
of chemists and directed the formulation of the first
synthetic motor oil in the world to meet American
Petroleum Institute (API) service requirements in 1972. Al Amatuzio started the company in his home, with his garage as the
warehouse. Today, AMSOIL operates a total of nearly 700,000 square feet
including one of the most
modern, clean, well-equipped and well-engineered lubricant blending and
packaging plants in the country.
The introduction of AMSOIL synthetic
motor oil set new standards for motor oil
quality. AMSOIL synthetic motor oil performed like no
other before it, outperforming conventional petroleum
motor oils on all counts. From the start it became
apparent that this innovative product would play a role
in engine performance and engine life, and in 1994 Lt. Col. Albert
J. Amatuzio was inducted into the Lubricants World Hall
of Fame for his pioneering work in the development of synthetic motor oil!
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Right: Albert J. Amatuzio, President and CEO
Left: Alan Amatuzio, Executive VP and COO
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| "I am a person who believes
it is very important to maintain a good reputation, both
personally and professionally. My philosophy is to always try to
be the best. I strived to be the best fighter pilot, the best
squadron commander, and the best businessman I could be. The
products we make here at AMSOIL reflect that philosophy." ~ A.J. "Al"
Amatuzio, President and CEO, AMSOIL, Inc. |
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About the Company
AMSOIL's corporate headquarters, manufacturing plants and main
distribution center, located in Superior, Wisconsin, boasts state-of-the art
equipment and specialists in every facet of lubricant technology. In
addition, AMSOIL has several distribution centers located throughout North America
and the world to keep pace with the increasing demand for AMSOIL products.
These facilities cover a total of nearly 700,000 square feet.
The AMSOIL administrative functions are centrally
located and outfitted with the latest in communications and information
processing equipment. The entire complex is staffed by approximately 300
employees. |
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The state-of-the-art lubricant
production plant contains materials blending and bulk storage facilities, as
well as high-speed bottling lines and packaging equipment. The main
warehouse serves as the hub of a global distribution network; bottles,
cases, drums and totes bearing the AMSOIL label are shipped worldwide.
Capacity is geared to meet projected market demands decades away! |
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| "Everyone here at AMSOIL
takes pride in this company. We will not allow our products
to be second best to any others. That's why we equip and
staff a state-of-the-art chemical lab and testing facility.
That's why many years ago we bought and installed the first
and only NOACK testing machine in this country. Today, the
NOACK is considered a standard motor oil test for the
industry. And we have always insisted on the most stringent
quality control standards in the industry. Our goal is to
always be the best and we meet that goal every day!" ~ A.J. "Al"
Amatuzio, President and CEO, AMSOIL, Inc. |
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About
the Product
At AMSOIL, every new additive, chemical and base stock that shows the
slightest glimmer of potential are investigated. While the competition is
making good synthetic-based oils, AMSOIL makes the best. That's because the
competition is using formulas that AMSOIL left behind many years ago in
favor of newer, more advanced chemistries.
Al Amatuzio insists on continuous product development
and improvement. Every day AMSOIL continues to perfect the technology of
synthetic-based lubricants. And no one in this industry has the reputation
for quality that AMSOIL holds. Al Amatuzio believes that it pays to add
high-quality, long-life additives to high-quality, long-life synthetic
basestocks. It pays in fewer oil changes and less waste oil and fewer empty
oil containers to dispose of. AMSOIL's 100% Synthetic Motor Oils provide a
longer service life than any other motor oil on the market, saving customers
time and money. |
"The superior performance
AMSOIL Synthetic Lubricants provide is no accident. Believe me,
it takes a great deal of knowledge and expertise to engineer oil
that consistently outperforms all the others, often by a wide
margin. We staff a complete technical services department and
chemical laboratory that are second to none. Our staff is
trained and educated in modern lubrication technology, enabling
us to consistently stay on the cutting edge with our lubricants.
"Our people know I will not allow compromising the
quality of our products. They know if there is a base stock or
additive out there that will improve the performance of our
lubricants, I want to know about it and I want to test it for
possible use in our formulations. That's how we have always been
able to compete against the major oil companies.!" ~ A.J. "Al"
Amatuzio, President and CEO, AMSOIL, Inc. |
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| AMSOIL, the leader in automotive synthetic
lubrication, produced the world’s first API-qualified synthetic
motor oil in 1972. Trust the extensive experience of AMSOIL, The
First in Synthetics®,
to do the best job protecting your engine. |
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