The History Behind the Best Motor Oil Brand on the Market – How an American Company that Started in a Garage Became First in History, First in Quality
About the Owner
During his 25 years as a jet fighter pilot, Al Amatuzio (hence the name “AMSOIL”), recognized synthetic lubricant’s ability to stand up to the demanding operating conditions and temperature extremes jet engines encounter. He realized that cars, trucks and other internal combustion engines could benefit from the same protection that synthetic lubrication provided to the engines of the jets he flew. This was the start of the history behind the best motor oil brand on the market, AMSOIL.
In the mid-1960’s, Al Amatuzio began his quest to develop a synthetic motor oil for cars, trucks, and other internal combustion engines. After an intense period of research and development, he assembled a team of chemists and directed the formulation of the first synthetic motor oil in the world to meet American Petroleum Institute (API) service requirements in 1972.
AMSOIL synthetic motor oil performed like no other before it, outperforming conventional petroleum motor oils on all counts. From the start it became apparent that this innovative product would play a role in engine performance and engine life, and in 1994 Lt. Col. Albert J. Amatuzio was inducted into the Lubricants World Hall of Fame for his pioneering work in the development of synthetic motor oil!
Al Amatuzio started the company in his American home, with his garage as the warehouse. Today, AMSOIL operates a total of nearly 700,000 square feet including one of the most modern, clean, well-equipped and well-engineered lubricant blending and packaging plants in the USA, the AMSOIL Center. The introduction of AMSOIL synthetic motor oil set new standards for motor oil quality and the rest is history.
About the Company
AMSOIL’s corporate headquarters, manufacturing plants and main distribution center, located in Superior, Wisconsin, USA, boasts state-of-the art equipment and specialists in every facet of lubricant technology. In addition, AMSOIL has several distribution centers located throughout North America and the world to keep pace with the increasing demand for AMSOIL products. These facilities cover a total of nearly 700,000 square feet. The AMSOIL administrative functions are centrally located and outfitted with the latest in communications and information processing equipment. The entire complex is staffed by approximately 300 employees.
The state-of-the-art lubricant production plant contains materials blending and bulk storage facilities, as well as high-speed bottling lines and packaging equipment. The main warehouse serves as the hub of a global distribution network; bottles, cases, drums and totes bearing the AMSOIL label are shipped worldwide. Capacity is geared to meet projected market demands decades away!
About the Product
At AMSOIL, every new additive, chemical and base stock that shows the slightest glimmer of potential are investigated. While the competition is making good synthetic-based oils, AMSOIL makes the best synthetic motor oil. That’s because the competition is using formulas that AMSOIL left behind many years ago in favor of newer, more advanced chemistries.
Al Amatuzio insists on continuous product development and improvement. And no one in this industry has the reputation for quality that AMSOIL holds. Al Amatuzio believes that it pays to add high-quality, long-life additives to high-quality, long-life synthetic basestocks. It pays in fewer oil changes and less waste oil and fewer empty oil containers to dispose of. AMSOIL’s Full Synthetic Motor Oils provide a longer service life than any other motor oil on the market, saving customers time and money
Why AMSOIL is the Best Motor Oil – In His Own Words
The Best Motor Oil Brand – Today and Tomorrow
Al Amatuzio insists on developing the best synthetic motor oil on the market and remaining “The First in Synthetics®” – first in history, first in quality!
Every day AMSOIL continues to perfect the technology of synthetic-based lubricants and, as new additive, chemical and base stock chemistries become available, AMSOIL will continue to investigate them to ensure AMSOIL remains the best motor oil brand on the market. You can depend on AMSOIL to save you time and money with extended oil drain intervals, today and tomorrow!